Let's talk commercial real estate. Specifically, renting it out. And even more specifically, using Facebook Marketplace.
The Untapped Goldmine (Maybe)
Okay, hear me out. Everyone lists their old sofa on Facebook, right? So, why not that vacant storefront you're trying to fill?
I know, I know. It sounds a little…unconventional. My unpopular opinion: it just might work. Keep reading and you will be convinced!
Step 1: Picture Perfect (Or Not?)
First, photos. Obviously. You need good ones. But let's be real, sometimes those super-staged professional photos feel… fake.
Maybe a shot of your lunch break in the space? I think that will do the trick! Make sure the pictures are visible and clear. Nobody likes blurry stuff.
Consider adding a picture of the outside of the property with you pointing to it. It's a conversation starter, for sure!
Step 2: Crafting the Ad (Keep it Zesty!)
Description time! Ditch the dry, legal-sounding jargon. Nobody understands it anyway.
Instead, try something like, "Prime spot for your dream bakery! (Sprinkles encouraged)." Get creative!
Mention the square footage. Then mention the neighborhood perks. Finally, add a joke. Easy.
Step 3: Pricing it Right (Or Wrong?)
Pricing is always tricky. Check out comparable rentals in the area, sure.
But here's where my unpopular opinion comes in again: add a little wiggle room. Everyone loves to negotiate!
Throw in a free month's rent if they're wearing funny socks at the showing? Okay, maybe not. Unless...? Think outside the box!
Step 4: Dealing with Inquiries (Prepare for Anything)
Brace yourself. You're about to get all sorts of messages. From serious inquiries to… well, not-so-serious ones.
Someone will ask if you'd consider trading the space for a slightly used motorcycle. Be polite (but firm). It happens!
Remember, it's a numbers game. The more inquiries, the better the chances of finding the perfect tenant. Just be patient.
Step 5: The Showing (Embrace the Chaos)
So, you've got a potential tenant lined up. Time for the showing! Make sure the space is reasonably clean. (Sweeping helps.)
Highlight the best features. Natural light? Exposed brick? Tell them about it!
And be honest about the drawbacks. No one likes surprises. Unless it's a surprise disco ball in the basement.
A Final Thought (Or Two)
Listing your commercial property on Facebook Marketplace might seem like a crazy idea. But crazy ideas sometimes work.
Think of it as another tool in your toolbox. Why not give it a shot? The worst that can happen is you sell that old sofa you’ve been meaning to get rid of.
And hey, you never know. Your next tenant might just be scrolling through Facebook right now. Ready to start the next step to their business!
"The definition of insanity is doing the same thing over and over and expecting different results." - Albert Einstein (Probably applies to real estate too)
